Building and growing SaaS products. Blogging about AI, Next.js, and entrepreneurship.
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Martin Barreto

Martin Barreto

software engineer, tech entrepreneur, builder

I'm a software engineer and tech entrepreneur based in Uruguay. With 15 years of experience in the tech industry—ranging from building open-source software to running my own consultancy agency—I took a bold step to focus entirely on building SaaS products for e-commerce.

Over the last 7 months, I've been navigating the rewarding journey of fatherhood, enjoying precious moments with my daughter Juana, while dedicating my energy to developing Yonit.io—a platform designed to help Shopify merchants automate product promotion, increase sales, and provide seamless 24/7 customer support. Last year, I also graduated from the Polkadot Blockchain Academy, enhancing my expertise in decentralized systems, Rust programming, and blockchain fundamentals.

My FamilyMy daughter Juana

When I'm not immersed in tech or spending time with my loved ones, I indulge in my passion for filmmaking and travel. I've created short films documenting my adventures in Peru and Asia and occasionally capture weddings in Uruguay. It's just a hobby, but one that brings me immense joy. Check out my films here.

Technical contributions